Avalon Natural Products
Petaluma, CA
January 2005

Bengur Bryan & Co., Inc. advised certain shareholders of Avalon Natural Products, a leading international marketer of natural and organic personal care products, in the sale of their equity interests to North Castle Partners.

Avalon is one of the largest and most rapidly growing international marketer of natural and organic personal care products located in the United States. The Company market three leading product lines: Avalon Organics, Alba and Unpetroleum Avalon’s brands collectively, are generally ranked in the top five in market share in the hair care, skin care, soap and bath, and deodorant categories in natural products supermarkets. All Avalon branded products are free of animal ingredients and are not tested on animals. The Company's products are under a stringent set of ingredient standards to conform to its definition of "natural." Avalon is the first company to market a full line of body and skin care products using a significant level of certified organic ingredients.

North Castle Partners is the leading private equity firm focused exclusively on consumer businesses dedicated to Healthy Living & Aging.

See more information about Avalon on North Castle’s web site.

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